Everyone in the fashion industry is probably still talking about Jaquemus iconic new collection. Easy to say that Simon Porte Jaquemus nailed it again. His new collection for s/s 2021 is near to fabulous in my opinion. Bringing together only a hand full of people on a cornfield to watch a wide variety of different Models present his wonderful designs in the french countryside. A big wooden catwalk going right through a wonderful field, surrounded by small wooden chairs. Jaquemus‘ fashion shows are just a dream that came true. Like really who would have thought of this, if not Jaquemus.
The coronavirus is still a thing, and yes even in a Jaquemus dream social distancing is necessary. But compared to Etro, who presented their Menswear show open air in the garden of Milan’s Four Seasons Hotel. Simon did a way better job. Etro earned a lot of criticism for doing the very first physical show after the big lockdown in Italy. Especially because Prada, Loewe, Balenciaga, and many more presented their shows without an audience (Loewe even without models). It seemed like the fashion industry would find a new and sustainable way to sell their collections.
Sustainability is now more in the center of interest than ever. Big labels like Prada are trying new, digital ways to present their collections. Not only to selected people but for everyone to see them just at the same time. Everyone can have access to luxury features now, just like sitting front row, at home on the sofa. Fashion weeks will never like before and these are good changes coming upon.
Really every fashionista has dreamt of sitting front row just for once in their lives, and to be honest I am still dreaming. Even if this isn’t the reality we live in anymore. But a girl can dream, right?